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Monday, August 17, 2009

What You Should Know About An Online Brokerage Firm?

There are currently many options out there for people who are interested in obtaining services from an online brokerage firm. As the internet becomes more and more important for most of our daily needs, companies are offering more choices to do things online. Traditional brokerage houses offer trained financial advisors and place a strong focus on the client relationship; whereas firms on the internet tend to focus on the savings and convenience that is provided.

The main benefit to dealing with a brokerage firm on the internet is the cost. Because there is no face-to-face interaction, the overhead that the company has is lower than with a traditional brokerage company and therefore the commission rates and other services are usually not as high.

For this reason, and because the brokers are usually not as experienced as a trained stockbroker, brokers on the internet are often referred to as discount brokers. You usually don't need to install any online banking software and that makes any PC banking you do a lot more straightforward.

Another benefit that a broker on the internet may offer is the choice to use the brokerage firm as a bank. There are a lot of bank online services that could be offered. You may be able to write checks off the money you are using in investments.

You can borrow money against that which you have invested, usually at a much lower rate than you would get elsewhere and you have all your finances located in one spot so dealing with paperwork is easier, especially around tax time. You can usually get a high interest savings account as well, which is usually at a better rate than a bank can offer.

Most people want to know that their money is in good hands, and at an online brokerage firm there may be more uncertainty. There is a reason why the commission fees are lower, as the people in charge of your funds may not actually have the formal training and education that stockbrokers and financial advisors have received.

This could mean that mistakes are made more often than not, but it could also mean that clients could be misled and their money mismanaged by errors or for the broker's personal gain. Knowledge of how to bank online and how to manage your money through the internet is very important.

If you use a brokerage company that is on the internet as your bank, then there tends to be higher costs that offset some of the advantages; thus you may not feel you are receiving a top banking service. Things that we take for granted with banks may be more expensive at a brokerage house, even with simple online checking accounts.

ATM user fees tend to be high, automatic billing services usually have fees, and you may be required to maintain a certain amount of money in your investments. An online banking service could come with a high price tag.

So should you use an online brokerage company? It really depends on your experience and comfort level. If you have a significant amount of knowledge of investments and the broker/company comes recommended by people you trust, then you can comfortably take advantage of the pros. If it is a new online banking approach for you, however, then it is probably safer to pay the higher commission fees and sign on with a broker that you can speak to face-to-face.

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